Platform Genre Quiz

Over the last decade and a half, I have merged my love of writing, endless fascination with human psychology, and my experience working in design, marketing, and advertising into this little thing I call Platform Genres. What is a platform genre? I have been working in advertising, branding, design, and publishing for over a decade. […]

Strategy, Tactic, and Gimmick: Build a Layered Marketing Plan for Authors

There are many different ways to get your books into the hands of readers. But no matter what they are, they fall under one of these categories: a strategy, a tactic and, a gimmick. What most people don’t know is that you need all three in a particular order to have success as a published […]