Category: Sales

+

DIY Workbook: A+ Submission Packet

Ready to start querying agents and/or publishers? We got you. The A+ Submission Packet walks you through the following: Checking the Market for the viability of your novel Creating a pitch that an industry professional can’t ignore Building a query letter to capture attention Writing a synopsis that will best showcase your story Discovering a personal bio that connects you to your work How … Read More DIY Workbook: A+ Submission Packet

+

DIY Workbook: the Unforgettable Novel

An effective story pitch sells your idea to your readers if you’re an indie author, or to an agent/publisher if you’re traditionally published. It’s a way to distill the heart of your story idea into a quick, simple description that hooks your readers and leaves them wanting more.  A pitch is crucial in selling your book. If an author takes the traditional route, a … Read More DIY Workbook: the Unforgettable Novel

+

Listen to your inspiration or listen to the market? The Answer: Both

There’s an ages old debate that happens in writing advice circles between whether you should write what you want or write what readers want. Writing to market is bad, says one group. You should follow your inpiration and write what moves your soul. Writing to market is good, says the other. You’re going to die broke and alone if you don’t give the readers … Read More Listen to your inspiration or listen to the market? The Answer: Both

+

Waypoint Services

Sometimes you need to talk it out with someone who has gone before you. If you want to write more, get an agent/publisher, attract ideal readers, and sell more books all while still enjoying your life, our customized coaching sessions are for you! Publishing isn’t a linear journey where you start as a temp and end up a CEO, it’s a complicated and twisted … Read More Waypoint Services

+

Meet the Team

Allison Martin and Jolene Perry co-founded Waypoint when they were both tired of seeing authors struggle as they tried to force their story into someone else’s process, or tried to sell themselves and their books while striving for someone else’s footsteps. The POINT of Waypoint is to help authors find sustainable processes for being online, showcasing their stories, and at the heart of it … Read More Meet the Team

+

Free, Paid, and One on One Resources

**PAGE UNDER CONSTRUCTION: THANK YOU FOR YOUR PATIENCE Sometimes you don’t need high level support or a proven framework to build your career. Sometimes you’re doing fine, and are happy as can be with where you’re writing and author career is going. But you know there’s always room for growth, stretching, and improvement and that’s what this space is here for. A collection of … Read More Free, Paid, and One on One Resources

+

4S Author: Sales

Get caught up on the 4S series here: 4S | Self | Story | Support | Sales Selling your books is a process that quickly gets out of control, leading to confusion, indecision, overwhelm, and then shut down. The cause is too much information, too quickly, and at the wrong time.  Authors (and everyone else on the planet) are consumers of information, but consumption … Read More 4S Author: Sales

+

The 4S Author Career

There are a lot of paths to publishing your novels, and it can become quite overwhelming to decide which one is right for you. But under all the tech and strategies and marketing your success will hinge on only 4 core thing. Over the coming weeks I’ll dive into each one a bit further. Note: This series was adapted from a summer series available … Read More The 4S Author Career

+

The Business of Fiction: Platform vs Brand

There are three main ingredients when it comes to building your fiction career: Mindset, Business, and Craft. All three of these must work together, inform each other, and drive your strategies. If you only focus on one or two (you’d be amazed at how many authors only pay attention to one), you’ll never reach your big goals. Or maybe you will, but chances are … Read More The Business of Fiction: Platform vs Brand

+

Thanks, Tips: Know your Genre

Welcome back to a segment called Thanks, Tips, where I break down vague publishing advice and make it more transparent or actionable for you.  This installment looks at the phrase Know Your Genre and helps you to understand what it means and how to do it. Phase One The simplest iteration of this is you have to know where your book fits in the … Read More Thanks, Tips: Know your Genre

+

Just Show Up: Build Better Writing Habits in 2020

When it comes to writing, like most other things, you can’t build a writing habit by starting at the outcome. This is the time of the year when exuberance mixes with social pressure, and people lay a crazy expectation on themselves that is both unrealistic and unsustainable. I’m going to write two thousand words a day for all of 2020! Wait. What? No birthdays, … Read More Just Show Up: Build Better Writing Habits in 2020

+

Strategy, Tactic, and Gimmick: Build a Layered Marketing Plan for Authors

There are many different ways to get your books into the hands of readers. But no matter what they are, they fall under one of these categories: a strategy, a tactic and, a gimmick. What most people don’t know is that you need all three in a particular order to have success as a published author. Without a strategy, a gimmick is a money … Read More Strategy, Tactic, and Gimmick: Build a Layered Marketing Plan for Authors