Listen to your inspiration or listen to the market? The Answer: Both

There’s an ages old debate that happens in writing advice circles between whether you should write what you want or write what readers want. Writing to market is bad, says one group. You should follow your inpiration and write what moves your soul. Writing to market is good, says the other. You’re going to die … Read More Listen to your inspiration or listen to the market? The Answer: Both

Waypoint Services

Sometimes you need to talk it out with someone who has gone before you. If you want to write more, get an agent/publisher, attract ideal readers, and sell more books all while still enjoying your life, our customized coaching sessions are for you! Publishing isn’t a linear journey where you start as a temp and … Read More Waypoint Services

Meet the Team

Allison Martin and Jolene Perry co-founded Waypoint when they were both tired of seeing authors struggle as they tried to force their story into someone else’s process, or tried to sell themselves and their books while striving for someone else’s footsteps. The POINT of Waypoint is to help authors find sustainable processes for being online, … Read More Meet the Team

4S Author: Sales

Get caught up on the 4S series here: 4S | Self | Story | Support | Sales Selling your books is a process that quickly gets out of control, leading to confusion, indecision, overwhelm, and then shut down. The cause is too much information, too quickly, and at the wrong time.  Authors (and everyone else … Read More 4S Author: Sales

4S Author: Support

If you haven’t read them get caught up here: 4S Author | Self | Story | Support | Sales It’s easy to slip into thinking your writing is just you—the author. Your readers and those dreaded gatekeepers are way over there. In essence, it’s you alone and then everyone else you are trying to reach … Read More 4S Author: Support

4S Author: Story

Welcome back to the next S in our 4S author career series! Get caught up: 4S author career | Self | Story | Support | Sales Story is arguably the most important part of a writing career. You can be wicked confident and have a ton of money to throw at an in depth marketing plan, but if your … Read More 4S Author: Story

4S Author: Self

Starting with SELF is appropriate because it’s often the thing authors abandon first. We spend so much time trying to contort ourselves for agents, editors, and readers we completely forget that we’re a very important piece of our stories. If you haven’t read the Series Kickoff outlining the 4S’s, do that here. The self has … Read More 4S Author: Self


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